We're watching a transition from an economy built around capturing human attention to one built around fulfilling human intention. Not incremental change — structural reorganization of how value flows.

The trillion-dollar marketing industry spent years solving the wrong problem. While obsessing over cookie deprecation, the consumer itself was transforming. The real disruption isn't how we target humans. It's that humans are no longer the only audience.

Consumers delegate discovery, comparison, and transaction to AI agents. These agents don't browse — they query structured data, negotiate via API, and execute based on protocol rather than persuasion. The void is real. The question is who fills it.